Resonance Institute: Driving 400+ Admission Inquiries with Targeted Meta Ads
The Challenge
During annual academic enrollment cycles, coaching institutes face intense competition for student mindshare. Reliance on traditional print flyers and hoardings was generating untracked leads with high drop-off rates.
Strategic Objective
Build a digital lead generation engine across Meta Ads and regional landing pages to drive 300+ qualified student inquiries for scholarship admission tests.
Strategy & Execution Process
Formulated Strategy
Segmented ad campaigns based on student grade levels (Classes 8th to 12th) and parental demographics. Developed high-impact scholarship test promotional creatives and structured local geographic radius targeting around coaching hubs.
Implementation & Execution
A/B tested scholarship ad copy, launched carousel banners highlighting faculty credentials and past student achievements, and connected leads instantly to coaching counselors via automated WhatsApp notifications.
Key Takeaways & Learnings
Parental decision-making in education requires strong institutional trust markers—highlighting verified student ranks and faculty credentials directly in ad creatives drastically boosts lead conversion.
