Resonance Institute: Driving 400+ Admission Leads
Hyper-targeted Meta Ads & scholarship admission lead funnel achieving 28% lower cost-per-lead.
Project Overview
A multi-channel performance advertising campaign designed to generate high-intent student admission inquiries for competitive scholarship exams, replacing legacy offline marketing with tracked digital funnels.
The Challenge
Coaching institutes face intense competition for student mindshare during enrollment seasons. Reliance on traditional print flyers was generating untracked leads with high drop-off rates.
The Objective
Build a digital lead generation engine across Meta Ads and regional landing pages to drive 300+ qualified student inquiries for scholarship admission tests.
Strategy & Engineering
Strategic Framework & Workflow Architecture
Segmented ad campaigns based on student grade levels (Classes 8th to 12th) and parental demographics. Highlighted verified past student ranks and faculty credentials directly in carousel banners.
Technical Execution & Implementation
A/B tested scholarship ad copy, launched carousel banners, and connected leads instantly to coaching counselors via automated WhatsApp notifications.
Key Features & Deliverables
Verified Impact & Results
Generated 400+ qualified student admission leads within 45 days, achieving a 28% decrease in cost-per-lead compared to previous enrollment cycles.
Key Takeaways & Insights
Parental decision-making in education requires strong institutional trust markers—highlighting verified student ranks and faculty credentials directly in ad creatives drastically boosts lead conversion.
